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What is Augmented Reality and Virtual Reality?

By August 2, 2018 No Comments

Do you know the definition of augmented reality and virtual reality?

My background is in the tech industry, but before joining d3 creative, I had no idea what augmented reality and virtual reality really was. I had a slight idea but could never really talk about it in detail (if I was ever asked to do so). I was fully aware that joining d3 creative was going to be a complete learning curve. It was important for me to adapt to this new technology and to fully understand how businesses can utilize and benefit from this type of technology in order to sell our services.

Well, I was finally asked to explain the difference between AR and VR (which made for a good blog post). I know I’m not the only one that gets confused with the two, so hopefully, this blog post will help clear the air and shed some light on AR and VR for those that are still left in the dark.

What is Augmented Reality?

Here is the definition of Augmented Reality straight from the Merriam Webster Dictionary: 

Sometimes it’s easier to show an example of something versus explain it. Take the augmented reality example that I posted below, this is a postcard of a photorealistic architectural rendering of a mixed-use building in Downtown Fort Myers. The marketing material (postcard) physically exists, you can pick it up, touch it, and flip it around in your hand. With a smartphone or tablet, you are able to open an AR application that will overlay digital information or an object on top of your real-world view. The 3D image you are seeing is the added layer of digital content. How cool is the moving car?

If you are still confused, the most popular AR application is Pokémon Go. Unless you’ve been hiding under a rock, you should know what Pokémon Go is. When Pokémon Go first came out, there were literally dozens of people walking around town (glued to their devices) locating, catching, and battling virtual characters, which appeared on top of the users’ real-world location.

Here is an augmented reality example – https://vimeo.com/276456449

 

What is Virtual Reality?

Here is the definition of Virtual Reality straight from the Merriam Webster Dictionary:

Think of virtual reality as a fully artificial environment. Virtual reality technology fully immerses users into a virtual environment and is typically achieved by wearing a VR headset, glasses, or goggles. The point of VR is to give users an experience they wouldn’t typically have in the real world. For example, we worked with IMAG in Downtown Fort Myers to recreate “The Fort circa 1856” – all virtually. Users can travel back in time to learn more about the life of a soldier in the year 1856 and the experience leaves users believing they were really there.

Here is a virtual reality example – http://www.d3creativestudio.com/vid/d3-imag-the-news-press.mp4

Augmented & Virtual Reality Solutions

Augmented reality and virtual reality have allowed us to create new, meaningful, and interactive experiences for our clients.

If you still have questions about VR or AR and how it can help your business, contact us today.

Author jcoomer

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